Pricing Your Products for the Ghanaian Market
By Kurom Marketplace · 24 September 2026
Most sellers who struggle to make money are not selling too little. They are pricing without knowing what an item actually costs them.
Start with your true cost
Your cost is not just what you paid the supplier. Add transport to collect the goods, any duty or clearing charges, packaging, the delivery you absorb, mobile money or payment charges, and the share of your data and airtime that goes into selling. Work this out per unit. Sellers are often surprised how much the small charges add up to.
Then add the cost of the items that do not sell. If one in ten of a product ends up damaged, unsold or returned, the other nine have to carry it.
Read the market
Search your product on Kurom and note the range of asking prices, not just the lowest. The lowest price is often a listing that has been sitting unsold for weeks, or an item in worse condition than yours. Price against what is actually moving.
Being the cheapest is the weakest position to hold, because anyone can undercut you tomorrow. Being clearly described, well photographed and quick to respond is much harder to copy.
Choose a margin you can defend
Decide the margin you need before you list, and set your asking price a little above it so there is room to negotiate down to the number you actually want. If you list at your floor price, every negotiation costs you money.
Negotiating
Expect to be asked for a discount; it is normal. Decide your walk-away number in advance and hold it. Offering something other than money often works better than cutting the price: free delivery within a certain area, a small accessory, or a discount for buying two.
Review regularly
Supplier prices, transport costs and the exchange rate move. A price you set six months ago may no longer cover your costs. Check your best-selling items against your current costs every month or two.
Start with your true cost
Your cost is not just what you paid the supplier. Add transport to collect the goods, any duty or clearing charges, packaging, the delivery you absorb, mobile money or payment charges, and the share of your data and airtime that goes into selling. Work this out per unit. Sellers are often surprised how much the small charges add up to.
Then add the cost of the items that do not sell. If one in ten of a product ends up damaged, unsold or returned, the other nine have to carry it.
Read the market
Search your product on Kurom and note the range of asking prices, not just the lowest. The lowest price is often a listing that has been sitting unsold for weeks, or an item in worse condition than yours. Price against what is actually moving.
Being the cheapest is the weakest position to hold, because anyone can undercut you tomorrow. Being clearly described, well photographed and quick to respond is much harder to copy.
Choose a margin you can defend
Decide the margin you need before you list, and set your asking price a little above it so there is room to negotiate down to the number you actually want. If you list at your floor price, every negotiation costs you money.
Negotiating
Expect to be asked for a discount; it is normal. Decide your walk-away number in advance and hold it. Offering something other than money often works better than cutting the price: free delivery within a certain area, a small accessory, or a discount for buying two.
Review regularly
Supplier prices, transport costs and the exchange rate move. A price you set six months ago may no longer cover your costs. Check your best-selling items against your current costs every month or two.
